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Search Engine Optimization

Search Engine Optimization online course
Course Name

Search Engine Optimization

彩票龙江体彩11选5 high rankings in the natural search results of google and other engines are obtainable. in this course you'll learn the techniques, tools and tasks that top seo marketers perform in building a wider online presence for their clients. while intended for beginners to intermediate with seo, those more advanced should pick up new ideas and suggestions for improving their seo effectiveness. some newer and advanced optimization issues will also be discussed such as: recent algorithm changes, content issues and leveraging social media for seo.

Applicable Job Roles: web designers (and those learning to be), website copywriters, programmers and IT staff, web project managers, marketing professionals, and small business owners managing their own websites

Outline
Week 1: SEO Fundamentals
  • SEO basics and overview
  • Completing a website audit
  • Analyzing the competition
Week 2: Keyword Research & SEO Planning
  • Keyword research & targeting
  • On-the-page / off-the-page SEO factors
  • Developing a SEO plan
Week 3: Understanding Links
  • Critical link elements
  • Evaluating link quality
  • Intro to link building tools
Week 4: Quality Link Strategies & Content Marketing
  • Link building and content marketing strategies
  • Creating great content
  • Sharing content via social media
Week 5: Web Design Issues, Architecture and Getting Indexed
  • Web design, architecture, and indexing issues
  • Dealing with SE penalties, algorithmic updates
  • Getting found via: local search, images, videos and more
Week 6: Measuring Success and Additional SEO Tips
  • Measuring success: metrics and analytics
  • The future of search marketing
  • Additional tips and tools for SEO
Prerequisites
This course requires a general familiarity of the Internet, with 1 year of experience on the Web recommended. While not required, students who have had courses in web technologies, HTML and programming related to web page design will find it useful.
Requirements
eBook Subscription

The links that provide subscription options below for the downloadable eBook, are available in the classroom prior to the start of the class.

Option #1: eBook and SearchEngineNews �Basic News� Subscription: Students will need to obtain a subscription to the "Basic News" plan through SearchEngineNews.com for at least 5 weeks at $30 cost. (By by doing a $1 week trial at the start of the course and one month�s membership for $29 it will carry you through week 5 of class, when you can cancel it or choose to continue.) Your subscription to SearchEngineNews.com is designed to teach you the latest SEO happenings.

Option #2: Special One Yr. Subscription: Additional instructions and a link for the SearchEngineNews membership for a year at a special negotiated price for eclasses at $97 (a $251 savings), is also available in the classroom.

For the course we�ll supplementing course lectures and materials with readings from 'The Unfair Advantage Book on Winning the Search Engine Wars', a eBook from Planet Ocean Communications. This acclaimed book is downloadable with your SearchEngineNews.com membership. There will also be extensive references in the course through week 5 to online resources within SearchEngineNews.com that are available to subscribers, as well as to other sources for notable articles, checklists and SEO tools.
Course Books

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Course Price
  • Member Price:
  • Non-Member Price: $240.00 US
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Additional Information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: Please read our before registering for this course.

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page.

How eClasses Work:Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.

 


  • Member Price: US
  • Non-Member Price: $240.00 US
  • Web Course No: B320
  • Instructor Cindy McMahen
  • Co-instructor/TA
Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy sections.


4 Web Study Certificates

 Valid XHTML 1.0 Transitional  Valid CSS!  Level Triple-A conformance icon, W3C-WAI Web Content Accessibility Guidelines 1.0

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